At Faizan Khan Media, we pride ourselves on harnessing the power of technology to drive meaningful connections and optimize outreach strategies. When HudLets, a prominent name in student accommodations, sought to make a lasting impact during University open days, they needed an easier way to connect with students.

We implemented a strategic email automation system that revolutionized HudLets’ approach to student engagement. Through meticulously crafted email campaigns, we ensured that every prospective student received personalized information about the company, the multitude of rooms, halls, studios, and houses they offer, and the benefits of choosing HudLets for their accommodation needs.

This transformative approach not only saved time and resources for HudLets but also empowered students to access comprehensive information at their fingertips. With our email automation, we made it effortless for students to explore their future living options and understand the exceptional offerings from HudLets.

HudLets established a stronger connection with potential tenants, and students, in turn, had the opportunity to make informed choices about their accommodation. It’s a testament to the power of automation in bridging the gap between businesses and their target audience. Faizan Khan Media continues to pioneer solutions that create impactful, personalized experiences for both our clients and their audiences.

Let’s explore how we can transform your outreach and engagement strategies with the magic of automation.

HudLets is a leading provider of student accommodation in Huddersfield, offering a range of properties to suit students’ needs and budgets. The client sought to improve their online visibility and attract more student tenants through enhanced search engine optimization (SEO).

Despite offering high-quality accommodation, HudLets was ranking in the sixth position on Google for the highly competitive search term “Huddersfield accommodation.” This lower ranking was limiting organic traffic and potential student inquiries.

To elevate HudLets’ search engine ranking, a comprehensive SEO strategy was implemented, focusing on the following key areas:

Website Performance Optimization: Website speed and mobile-friendliness were prioritized to enhance user experience and search engine rankings.

XML Sitemap and Robots.txt: These files were optimized to ensure search engines could efficiently crawl and index the website.

Schema Markup Implementation: Rich snippets were added to improve search engine visibility and click-through rates.

Keyword Research: Thorough keyword research identified relevant search terms beyond “Huddersfield accommodation,” such as “student accommodation Huddersfield,” “cheap flats Huddersfield,” and “ensuite rooms Huddersfield.”

Content Optimization: High-quality, informative content was created and optimized for target keywords, incorporating them naturally into page titles, meta descriptions, header tags, and body copy.

Image Optimization: Images were optimized with descriptive alt text and compressed to improve page load speed.

Google My Business Optimization: The HudLets Google My Business profile was fully optimized, including accurate business information, consistent NAP (Name, Address, Phone number) data, and positive reviews.

Local Citations: Online directories and citation platforms were updated with accurate business information to enhance local search visibility, User Experience (UX) and Conversion Rate Optimization (CRO)

Hotjar Testing: User behavior was analyzed to identify areas for improvement in website navigation and user experience.

Call-to-Action Optimization: Clear and compelling calls to action were implemented to encourage user conversions.

Mobile Optimization: The website was optimized for mobile devices to ensure a seamless user experience across different platforms.

The implementation of the SEO strategy yielded significant improvements in HudLets’ search engine ranking. Within [time period], the website climbed from the sixth to the fourth position on Google for the target keyword “Huddersfield accommodation.” This increase in organic visibility resulted in a [percentage] increase in website traffic and a [percentage] increase in student inquiries.

By combining technical SEO, on-page optimization, local SEO, and user experience enhancements, HudLets successfully improved its search engine ranking and increased its online visibility. This case study demonstrates the effectiveness of a well-executed SEO strategy in driving organic traffic and generating leads for businesses in the competitive student accommodation market.